Guest Lecture in Bern hosted by SBB

The event was hosted by SBB and took place on September 17, 2015 in the SBB Headquarters. Eveline Mürner, Head of HR policy at SBB, opened the event and welcomed guests and speakers. Afterwards, Prof. Dr. Petra Joerg, CEO at Rochester-Bern Executive Programs, introduced to the speaker Prof. Dr. Marc Gruber and the topic of the lecture.


How can organizations foster a culture of innovation and an entrepreneurial mindset?

By any standard, the dramatic changes seen in today's business environment are unparalleled - and the speed and force with which these changes impact firms is likely to increase even further in the coming years. Case in point, many firms are faced with fierce competition that originates from beyond traditional industry boundaries, and from geographic areas that have once been considered as being too remote to be threatening. As a result of such changes, innovative ideas and competitive advantages that once lasted for several years turn out to be much less "sustainable".

In light of these developments, entrepreneurship and innovation have become core elements of managerial practice. In fact, in today's business environment the best-run companies are the ones that can combine entrepreneurial insight with flawless execution. They have built capabilities, processes and structures that enable "intrapreneurship", and have nurtured a culture of innovation.

Building on and extending these themes, the lecture of Professor Gruber shared recent insights from research and practice on how organizations can not only counter the moves of aggressive competitors but - even more importantly - benefit from the rapid changes occurring in their environments as they foster a culture of innovation and develop an entrepreneurial mindset.


About Rochester-Bern Executive Programs

After the interesting lecture, Petra Joerg shortly presented the Rochester-Bern Executive Programs. She informed about the different programs Rochester-Bern offers, the schools behind them, and also gave a short insight into the Rochester-Bern Executive MBA.
If you would like to have more information about a particular program, please write an email to info(at)rochester-bern(dot)ch.


Thank you

A special thanks goes to SBB and their great hosting of the event!
We also would like to thank Prof. Dr. Marc Gruber for the inspiring speech and all our guests for joining us. We enjoyed the evening very much, and hope to see you soon again!