RoBe Guest Lecture with Prof. Dr. Paulo Albuquerque
Marketing Challenges and Solutions in a Digital World
What do not only a large cosmetics company, a telecommunications multinational, or an online education start-up, but also many other industries have in common?
Find out in our Guest Lecture on Marketing Challenges and Solutions in a Digital World:
In this session, we will discuss how firms can benefit from merging next generation technologies and digital transformation with the traditional framework used to define marketing strategy. We will cover three examples of companies that used technologies such as machine learning, augmented reality, and insights from social media to create innovative strategic and tactical marketing positions. To conclude the session, we will transfer the learnings onto other industries, so that by the end of the evening, you will have a solid overview of the topic and a checklist of the Do’s and Don’ts in the current situation.
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