The general management program offers a sequence of 18 well-integrated credit courses (59 U.S. credit hours, equivalent to 90 ECTS points) which follow a logical sequence proceeding from fundamental tools to strategic instruments. In addition to acquiring management knowledge, participants develop their personality and leadership skills throughout the program. Current challenges for management (e.g. sustainability, leading change) are addressed in the framework of the courses and by senior leader guest speeches.


The main part of the program, the credit courses start with analytical tools that lay the groundwork for the functional knowledge. The last part is dedicated to strategic and cross-functional knowledge. This set of credit courses covers all aspects of general management and at the end of the program, participants are able to see the overall picture and manage accordingly.


The different aspects covered in the credit courses come together during the capstone project when students work in teams on real-life business plans.


All courses are taught in English.


Your Learning Journey

Getting-started courses

  • Financial accounting
  • Statistics
  • Financial mathematics
  • Legal
  • The art of communication I
  • The art of communication II

Analytical knowledge

  • Managerial economics
  • Economic environment
  • Managerial data analysis & forecasting
  • Managerial accounting
  • Financial accounting
  • Valuation I

Functional knowledge

  • Operations management
  • Marketing management
  • Valuation II
  • Capital markets 


Strategic and cross-functional knowledge

  • Innovation management & entrepreneurial thinking
  • Entrepreneurial inspiration & corporate innovation (optional)
  • Organization & strategy
  • Leadership & career development
  • Strategic marketing
  • Management in transition economies
  • Corporate financial policy
  • Corporate strategy
  • Economics of international business


Daniela Flowerday
EMBA Director
phone +41 31 631 34 56


Find all the necessary information about our first-class General Management EMBA:

Open Days

You are welcome to join our EMBA Open Days on regular classes to get an insider's view.