Guest Lecture in cooperation with SBB

Guest Lecture in cooperation with SBB

Wed Aug 03 11:14:00 CEST 2016

Rochester-Bern cordially invites you to a Guest Lecture in cooperation with SBB. The event will take place at the SBB Headquarters in Bern Wankdorf on September 15, 2016.


David Arnold, Adjunct Professor of Marketing at the London Business School, IESE, and CEIBS as well as Rochester-Bern will lead you into the world of innovation and highlight the crucial problems with product innovation from a marketing perspective. In interactive exchange with the audience, he will explore the gap between corporate aspirations and customer inertia regarding new product launches and outline the principles of good and bad marketing of innovations.


A summary of David Arnold's lecture can be found here.

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