Yoba for Life - a business idea that saves lives
Yoba for Life aims at improving health and wealth of people in resource-poor countries through local production of a probiotic yogurt called Yoba.
Rochester-Bern Executive MBA students have come up with great ideas for their business plan projects for over 20 years. Our capstone projects page covers a selection of some very interesting past projects. However, only few projects manage to evolve such as Wilbert Sybesma’s (alumnus of class 14 2007/08) business idea. This truly is a story of how we change the way our students think and how they have the ability to change thousands of people's lives for the better.
Everything began in 2008, during the Rochester-Bern Executive MBA when Wilbert developed the Yoba for Life concept. In the same year, his project won the NZZ «best strategic marketing plan of the year» award. Wilbert further pursued his idea and together with the knowledge acquired in the Rochester-Bern Executive MBA put it into practice. Today, Yoba for Life spans a network of 45 co-operatives in Uganda and will see further expansion into Tanzania and Kenia thanks to a grant by the Canadian government.