Marketing Challenges and Solutions in a Digital World

Marketing Challenges and Solutions in a Digital World

Wed Jun 13 13:41:26 CEST 2018

What do not only a large cosmetics company, a telecommunications multinational, or an online education start-up, but also many other industries have in common?

Find out in our Guest Lecture on Marketing Challenges and Solutions in a Digital World: 
In this session, we will discuss how firms can benefit from merging next generation technologies and digital transformation with the traditional framework used to define marketing strategy. We will cover three examples of companies that used technologies such as machine learning, augmented reality, and insights from social media to create innovative strategic and tactical marketing positions. Afterwards, we will transfer the learnings onto other industries, so that by the end of the evening, you will have a solid overview of the topic and a checklist of the Do’s and Don’ts in the current situation.


Date & Time
Tuesday, August 21, 2018
18:00 - 20:00



18:00 Registration
18:15 Welcome Speech by Prof. Dr. Petra Joerg, CEO Rochester-Bern
18:30 Presentation by Prof. Dr. Paulo Albuquerque
19:30 Networking Apero

Marriott Hotel
Neumühlequai 42, 8006 Zürich

Prof. Dr. Paulo Albuquerque
Associate Professor of Marketing at INSEAD and Professor of Strategic Marketing and Marketing Management at Rochester-Bern

Please note that participation is limited to 50 guests (first come, first serve). There is a small registration fee of CHF 15.-. You can register for the event and buy your ticket right here: