{"id":8286,"date":"2022-12-20T12:01:17","date_gmt":"2022-12-20T12:01:17","guid":{"rendered":"https:\/\/www.rochester-bern.ch\/?p=8286"},"modified":"2025-02-18T10:45:58","modified_gmt":"2025-02-18T10:45:58","slug":"der-gen-z-fluesterer","status":"publish","type":"post","link":"https:\/\/www.rochester-bern.ch\/de\/blog\/der-gen-z-fluesterer\/","title":{"rendered":"Der Gen Z Fl\u00fcsterer"},"content":{"rendered":"<div class=\"et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_section_transparent\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_section_transparent\" >\n            <div >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"row et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode\">\n\t\t\t\t<div class=\"et_pb_column et_pb_column_1_1 s12 col bg--white et_pb_column_0  et_pb_css_mix_blend_mode et-last-child\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text text__wrapper block__wrapper  et_pb_wly_text_0\n            mobile-- tablet--off desktop--off\"\n     id=\"\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col s12 l10 xl8  offset-l1 offset-xl2 \">\n                                    <div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Neoviso macht Recherchen, erarbeitet Strategien, produziert Inhalte, hilft bei Social Media und bietet Workshops und Referate an \u2013 ein Rundumprogramm, wenn es um die Gen Z geht. Die Erkenntnisse von Neoviso best\u00e4tigen teils Binsenwarheiten, sind manchmal aber auch \u00fcberraschend. Hier einige Einblicke:<\/p>\n<ul>\n<li><strong>Top Themen<\/strong>: Was bewegt Gen Z und mit welchen Inhalten gewinnt man ihre Aufmerksamkeit? Gem\u00e4ss Neoviso sind die Top-Themen der Gen Z in der Schweiz: Gleichberechtigung, Klimawandel und mentale Gesundheit.<\/li>\n<li><strong>Die beliebteste Plattform<\/strong>: Die Gen Z\u00a0ist die Social Media Generation. Doch welche Plattformen sind eigentlich im Trend? Die Antwort ist klar: Instagram ist f\u00fcr Gen Z die Nummer eins der Plattformen.<\/li>\n<li><strong>Banken<\/strong>: Banken sind bei der Gen Z out. Junge Menschen interessieren sich kaum f\u00fcr Banken und deren Dienstleistungen. Das Einzige was sie von Banken erwarten, ist Klarheit, Einfachheit und Geschwindigkeit.<\/li>\n<li><strong>Influencer\/-innen statt Werbung<\/strong>: Junge Menschen sind skeptisch, wenn nicht sogar abgeneigt, gegen alles was direkte Werbung ist. Wer sie erreichen m\u00f6chte, arbeitet deshalb besser mit Influencerinnen und Influencern. Deren Inhalte sehen sie nicht als Werbung und empfinden sie deshalb als glaubw\u00fcrdiger.<\/li>\n<li><strong>Newsbeschaffung<\/strong>: Social Media, online Mitteilungen und der Austausch mit dem Umfeld sind die Quellen f\u00fcr News der Jugendlichen von heute. Entgegen einiger Behauptungen interessieren sie sich sehr wohl f\u00fcr das Weltgeschehen, sie informieren sich einfach \u00fcber andere Kan\u00e4le als \u00e4ltere Generationen.<\/li>\n<\/ul>\n<p>Yannick Bl\u00e4ttler ist selber Teil der Gen Z. Somit lebt er seinen Beruf und hat als Jungunternehmer eines rasant wachsenden Unternehmens eine beeindruckende Karriere hingelegt. Wer mehr \u00fcber Yannick Bl\u00e4ttler, die Gen Z und viele weitere spannende Personen erfahren m\u00f6chte, informiert sich am besten \u00fcber den <a href=\"https:\/\/www.rochester-bern.ch\/de\/programs\/cas-leadership-inclusion\/\" target=\"_blank\" rel=\"noopener\">CAS Leadership and Inclusion<\/a>.<\/p>\n<\/div>\n<\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t    <\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"Wie tickt die Generation Z? Was motiviert junge Menschen dazu, in meinem Unternehmen zu arbeiten? Wie erreiche ich junge Kundinnen und Kunden? Yannick Bl\u00e4ttler hat sich mit seinem Unternehmen Neoviso auf solche Fragen spezialisiert. Ab Juni 2023 wird er im RoBe CAS Leadership and Inclusion erz\u00e4hlen, was es mit der Gen Z auf sich hat und was wir von ihr lernen k\u00f6nnen.","protected":false},"author":7,"featured_media":2033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"tags":[262],"language":[32],"topic":[183],"class_list":["post-8286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-fuehrung","language-deutsch","topic-leadership-and-inclusion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Der Gen Z Fl\u00fcsterer &#8211; Rochester-Bern<\/title>\n<meta name=\"description\" content=\"Der Gen Z Fl\u00fcsterer: Wie tickt die Generation Z? 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