Members of the Leaders Circle discussing
13:00 - 19:00
Members only

Protected: Leaders Circle Refresher: Stakeholder Communication and Successful Marketing

In this Leaders Circle Refresher, Dr. Marlies Whitehouse introduces the topic of effective communication with stakeholders. Then Dr. Lucia Malär will take a closer look at the stakeholder “customer” and show the current key factors for successful marketing. It follows an interactive discussion with and among the participants.

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