RoBe Event with one of our speakers
12:30 - 13:30

RoBe CONNECT: Digital transformation in SMEs: challenges and approaches to solutions

With RoBe CONNECT, we promote the exchange of cross-industry expertise as well as active networking between students, alumni/ae and other interested parties. The event series addresses a wide range of topics with speakers from different continents. We work with alumni/ae, faculty members, and external experts to address current and relevant topics and share relevant insights.

Speaker: Prof. Bramwell Kaltenrieder
Bramwell Kaltenrieder is Professor of Digital Business and Innovation at the Berner Fachhochschule. As a strategy consultant, coach and board member, he also supports companies in their strategic development and in building digital competitive advantages (Exploit Advisory). Previously, he co-founded a digital agency and was a member of the executive board of the Goldbach Group. He is actively involved in the “Digital Economy Award” as jury president in the “Digital Excellence” category. In September 2022, he was named Digital Shaper by BILANZ, Handelszeitung and digitalswitzerland. Bramwell is a RoBe alumnus: last year he completed the CAS Board of Directors.

Digital transformation in SMEs: challenges and approaches to solutions

Digitization is a central factor for the competitiveness of companies in the 21st century. However, small and medium-sized enterprises (SMEs) face particular challenges when it comes to successfully implementing and using digital technologies. These challenges include lack of digital skills and expertise, limited financial resources, lack of IT infrastructure, data protection and IT security requirements, and resistance to change.
Solutions include investment in training, consideration of digital skills in the recruitment process, partnerships with educational institutions, use of funding programs, consistent prioritization of digitization projects, use of cloud-based solutions, and training of employees in handling sensitive data. Open communication and participation can help reduce resistance to change.
In a short presentation, approaches, tools and practical examples will be presented that show ways to overcome the various challenges associated with the digital transformation of SMEs.

Format: Online Talk followed by Q&A


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