Digital Transformation Step 2: Digital Opportunities (Workshop Canvas)

EN Beitrag 13
In step 2 of the digital transformation, the seven central fields of action are analyzed using the workshop canvas.

The workshop canvas for digital transformation delivers quick results. In a one-day workshop, the team covers the seven action fields of digital transformation with the help of predefined topics and questions in order to compile and describe challenges, opportunities and project ideas.

In this way, the organization’s management is intentionally using the collective knowledge of the organization and ensures that the experiences, ideas and suggestions for improvement from those employees who spend their days working in the store, factory or in the field are also incorporated into the strategy development.

In three steps, the workshop canvas for digital transformation will enable you to develop your digital roadmap, which will empower your teams and increase your competitiveness in the digital age:

  1. Brainstorm challenges, drivers, ideas and opportunities in workshops.
  2. Prioritize ideas, identify risks, and define return on investments.
  3. Document all potential digital strategic initiatives and projects.
Screenshot
With the workshop canvas, ideas and opportunities for digital transformation are collected from the employees and taken up by management (Marc K Peter, https://the-digital-transformation-canvas.com/).

In one-day workshops, the challenges, drivers, ideas and opportunities are identified and described through discussions on the seven action fields of digital transformation. By answering the workshop questions, the team identifies opportunities for the strategy and countless suggestions and project ideas emerge.

The results from the workshops are documented and the completed workshop canvas is recorded in a photo log or screenshot when workshopped with virtual teams. The project ideas (candidates) are collected and categorized by topic. For this purpose, either use the action fields for categorization or create new, organization-specific categories. Often, ideas are grouped into ‘possible projects’.

Finally, the results are communicated to those within the organization and the employees thanked for their energy and ideas. Visit https://the-digital-transformation-canvas.com/canvas/ to download the workshop canvas for digital transformation.

Strategy questions for the digital age:

  1. What measures did you take to capture and incorporate the organization’s knowledge in your digital roadmap?

  2. How did you engage your employees (through e.g. workshops) to support change management efforts?

  3. Did you identify opportunities for your strategy across all seven action fields of digital transformation?