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DAS in General Management

Diploma of Advanced Studies in General Management
Successful management requires a blend of cross-functional expertise, strategic thinking, exceptional leadership, and effective communication skills. Join our DAS in General Management to cultivate your entrepreneurial spirit, and embrace business transformations and sustainability requirements to become a more agile, and innovative leader.


Icon of a Mortarboard – Degree
Diploma of Advanced Studies (DAS) in General Management with Focus Business Agility
University of Bern, Switzerland
Icon of a Clock – Course Start
Course start
October 11, 2024
Icon of a Location Pin – Venue
Bern, Switzerland
International Trip
Icon of a Calendar - Events
Fri and Sat (Oct - Apr)
Icon of a Stopwatch – Duration
8 months
Icon of a Clock in front of a Schedule – Application Deadline
Application Deadline
August 31, 2024
Icon von drei Sternen – ECTS Punkte
Icon of a Speech Bubble – Language
Program Language
Icon of a Wallet – Program Fees
Program Fees
CHF 30,250

Why Choose the Rochester-Bern DAS in General Management?

The DAS in General Management is part of our Executive MBA. Receive an insight into the study program and learn how it convinced the participants.

Your Benefits

Icon of a Trophy on Top of a Book – Course Curriculum
Well-aligned Curriculum

Strengthen your management skills by taking courses in corporate strategy, business analytics TIDE (technology, innovation, disruption and entrepreneurship) topics, leadership, and organization with which to increase the value you bring to your organization.

International Excellence

In the World for Finance

Financial Times 2020

In the World for Economics

Financial Times 2020

Study Modules

Module 1 Operations & Supply Chain Management

Operations & Supply Chain Management is at the core of any organization when it comes to designing, producing and delivering products and services that satisfy external and internal customer needs. Throughout the course, you will develop an understanding of the complex and crucial interactions between operations and other functions, particularly marketing and finance. You will identify effective measures to improve operational performance and show how this in turn improves the organization’s financial results.

Module 2 Business Analytics

Data has become an essential asset for companies to be able to operate and compete effectively. In fact, four of the six top companies in market valuation – Amazon, Alphabet, Facebook, and Alibaba – base their business models exclusively on the use of data to optimize advertising. Moreover, SMEs are starting to benefit substantially from analyzing data about their operations, finances, clients, and employees. It is therefore essential that business managers understand data as a production factor and know how to extract the value it contains. Therefore, this course introduces data as a production factor, explains its unique attributes (what makes this factor of production different from others), and examines how data can transform existing organizations and give rise to new business models. Once students understand data as a production factor, this course shows them how to generate insights and gain value from it by means of various analytical and graphic tools.

Module 3 Leadership & Organization

This course will help you to understand yourself better through your own assessments and reflections and will encourage you to engage with your peers to self-reflect and exchange feedback. The ultimate aim of the course is for you to build on strengths and compensate for weaknesses so that you can lead your peers, teams, and organizations to your full potential. We will focus on the following:

  • Self-awareness
  • Personality and leadership skills
  • Managing the dynamics of power
  • Using power for leadership
  • Interpersonal influence
  • Difficult conversations
  • Feedback giving
  • Leading cross culturally
  • Leading virtually
  • Leading digital transformation
Module 4 TIDE (Technology, Innovation, Disruption & Entrepreneurship)

More than ever before, technological innovation and disruption affect the way business is conducted and new wealth is created. How to master technological change and profit from innovation are therefore key questions for business leaders. They are essential for developing a competitive advantage and boosting performance in all company types – new and old, large and small – across all industries. In this course, you will not only be exposed to the latest thinking about entrepreneurship, technological change and innovation but also apply new business tools that allow you to master technological disruption. Furthermore, you will develop an individual strategic innovation project for your company.

Module 5 Sales & Distribution Management

This course is designed with the objective of understanding distribution channels and how organizations can leverage them to create value, differentiate themselves in their markets, and gain a competitive advantage. Product proliferation, media fragmentation, intermediary power, e-commerce, omnichannel strategy, among other things, have converged to place a premium on effective channel design and management. The success of Apple, Alibaba, Amazon, Coupang, Mercado Libre, Rakuten, Reliance, Walmart, BlaBlaCar, Uber, Grab, Airbnb, Expedia, etc., indicates that careful attention to distribution can be tremendously rewarding. The course covers channel issues that are internal (salesforce management, account management, sales-marketing-organization interface) and external (retailing, wholesaling, trade relationships, channel conflict, channel coordination) to a firm. The contexts used to explore these issues are a mix of B2B and B2C settings. At the end of the course, you will be able to appreciate the complexity and central role of the sales and distribution functions and the vital part they play in implementing the marketing strategy.

Module 6 Corporate Strategy

Strategic management takes the perspective of the general manager involved with managing a business unit in its totality. The course focuses on the underlying conditions that permit a firm to develop, sustain, and capture the value of a superior strategic position. At the end of the course, you will have gained an actionable understanding of the strategy concept, enabling you to participate confidently in the strategic dialogue within your organization.

Module 7 Management in Transition Economies

Most industries are currently exposed to the galvanizing forces of globalization. Global operations are no longer confined to mining, petroleum, or manufacturing firms but include also a growing number of small firms, even start-ups including born globals, that are looking for global opportunities. This course is designed to provide theoretical and practical frameworks that enable managers to formulate and implement an effective global strategy, specifically in the context of emerging Asian economies.

We will examine how multinational corporations can create and manage competitive advantages in response to the opportunities and challenges they encounter in global competition. The major objectives of this course can be categorized as follows:

  • Understand the fundamental issues in globalization and multinational enterprises
  • Understand and analyze recent trends in the international business environment
  • Review the main theories and best practices of international business
  • Acquire analytical and strategic skills for competing in the global marketplace

Program Details

Goals & Benefits

As one of our carefully selected students, we offer you the following benefits:

  • A personal community of inspiring classmates, professors, and guest speakers
  • Thoroughly designed curricula guided by economic principles and executive needs
  • New perspectives on management for immediate transfer into your organization
  • Carefully selected professors from top business schools worldwide
  • A one-week study trip to Asia
  • The opportunity to build on this DAS to complete the Rochester-Bern EMBA
Modules, Dates & Professors
Operations & Supply Chain Management
25.10. – 09.11.2024
Robert Boute
Professor Robert Boute
Vlerick Management School, Belgium
Business Analytics
11.10. – 26.10.2024
Leadership & Organization
22.11.2024 – 25.01.2025
Prof. Dr. Claudia Peus
Professor Claudia Peus
Technical University of Munich, Germany
TIDE (Technology, Innovation, Disruption & Entrepreneurship)
22.11.2024 – 21.02.2025
Marc Gruber
Professor Marc Gruber
École polytechnique de Lausanne (EPFL), Switzerland
Sales & Distribution Management
24.01. – 08.02.2025
Corporate Strategy
23.02. – 16.03.2024
Filip Caeldries
Professor Filip Caeldries
TIAS Business School, Tilburg University, the Netherlands
Management in Transition Economies (Asia Experience)
07.04. – 11.04.2024
Professors and guest speakers in Asia

Please note that courses and dates can be subjects to change.

Applied Assignments

You will receive a grade for each of the courses in our program. The professor will assess your performance with individual online exams, group homework and case studies, written papers, presentations, and class participation. To culminate what you learned throughout the program, you will develop and present an innovative project for your own company. Your final step is successfully completing the related DAS paper, which will earn you a DAS in General Management from the University of Bern.

Target Audience/Requirements

Classes are made up of executives and managers whose backgrounds include finance, manufacturing, business administration, IT, engineering, law, medicine, and other fields.

To qualify for the program, we require:

  • A university degree (or equivalent) and at least five years of management experience (as a project or line manager)
    Over ten years of high-level managerial and leadership experience in lieu of academic qualifications
  • Middle or senior management experience with the potential for taking on increased responsibilities within the organization
  • A convincing character and the ability to work in a team
  • The ability to set priorities to successfully balance your job, studies, and personal life
  • Fluency in English
Program Fees

Program fees amount to CHF 30,250 (in two equal installments). The price includes tuition, materials, an online assessment, coaching sessions, cooperation with an alumni/-ae mentor, lunches and refreshments on regular class days in Switzerland, university registration, and exam fees. It also covers accommodation and some meals during your Asia trip.

The fees do not include accommodation in Switzerland or any airfare.

Icon of an Application Form with a pencil next to it
Step 1
Online Application

Please complete the online application form for your respective program choice and upload it onto our application tool. We require you to submit the following and tick all confirmation boxes in the tool:

  • Two recommendation forms
  • Statement of company approval
  • CV/resume
  • Official diploma and transcripts
  • Letter of motivation
  • Portrait photo
  • Copy of passport or ID card
Icon of two Speech Bubbles – Initial Meeting
Step 2
Personal Interviews

If you meet the admission requirements, we will invite you participate in two personal interviews, one with an alumnus/-a of the program and one with the Academic Director.

Icon of an Application Form with a Check Mark – Admission Decision
Step 3
Admission Decision

We will let you know of our decision within one week after the second interview.

Icon of a Rocket Taking off – Program Start
Step 4
Deposit & Preparation for the Program

Upon acceptance to the program, we will send you a letter of acceptance and invoice for the first installment. Once we receive the deposit, we will send you further information to help you prepare for the program start.

Class Statistics

In our classes, we seek to combine a diversity of profiles to provide you with the most beneficial classroom experience and professional network possible. Here you can find the statistics of a typical class.


Functional Background

Industry Background

(female students)
Work Experience
Management Experience
23% 39 16 9

Next Info Sessions and Open Days

Modular EMBA

To provide you with additional flexibility, we offer a modular version of our EMBA. You have the option of beginning with a Certificate or Diploma of Advanced Studies (CAS or DAS) and pursuing the rest of the EMBA within five years. It is also possible to complete a certificate or diploma without continuing further EMBA studies.
Asia Experience
1 week
DAS in General
8 months

DAS in General Management

After successfully completing the general management portion of the program (CAS Business Transformation, CAS Big Data & Supply Chain and Asia Experience), you will be awarded a DAS in General Management with focus Business Agility.

Executive MBA
16 months

Executive MBA

The Rochester-Bern EMBA begins in February and runs for a period of 16 months. For additional flexibility, you may split your studies into three parts over five years: two Diplomas of Advanced Studies (DAS in Finance or DAS in General Management) and a subsequent residency at the University of Rochester.

DAS in Finance
6 months

DAS in Finance

Once you successfully complete the foundational courses in finance and economics (CAS Finance Boost and CAS Economics & Statistics), you will receive a DAS in Finance with focus Business Analysis.

CAS Business
CAS Big Data
& Supply Chain
Rochester U.S.
4 weeks
CAS Economics
& Statistics
CAS Finance

Get in touch with us!

Do you have questions about the program? Our team is happy to answer them.

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