Business Analytics, Operations and Supply Chain & Sales and Distribution
Should you wish to pursue the DAS in General Management or the Executive MBA within five years of completing the CAS in General Management, you will receive accreditation for the courses you already completed.
Financial Times 2020
(Simon Business School) since 1996
Financial Times 2020
Operations & Supply Chain Management is at the core of any organization when it comes to designing, producing and delivering products and services that satisfy external and internal customer needs. Throughout the course, you will develop an understanding of the complex and crucial interactions between operations and other functions, particularly marketing and finance. You will identify effective measures to improve operational performance and show how this in turn improves the organization’s financial results.
Data has become an essential asset for companies to be able to operate and compete effectively. In fact, four of the six top companies in market valuation – Amazon, Alphabet, Facebook, and Alibaba – base their business models exclusively on the use of data to optimize advertising. Moreover, SMEs are starting to benefit substantially from analyzing data about their operations, finances, clients, and employees. It is therefore essential that business managers understand data as a production factor and know how to extract the value it contains. Therefore, this course introduces data as a production factor, explains its unique attributes (what makes this factor of production different from others), and examines how data can transform existing organizations and give rise to new business models. Once students understand data as a production factor, this course shows them how to generate insights and gain value from it by means of various analytical and graphic tools.
This course is designed with the objective of understanding distribution channels and how organizations can leverage them to create value, differentiate themselves in their markets, and gain a competitive advantage. Product proliferation, media fragmentation, intermediary power, e-commerce, omnichannel strategy, among other things, have converged to place a premium on effective channel design and management. The success of Apple, Alibaba, Amazon, Coupang, Mercado Libre, Rakuten, Reliance, Walmart, BlaBlaCar, Uber, Grab, Airbnb, Expedia, etc., indicates that careful attention to distribution can be tremendously rewarding. The course covers channel issues that are internal (salesforce management, account management, sales-marketing-organization interface) and external (retailing, wholesaling, trade relationships, channel conflict, channel coordination) to a firm. The contexts used to explore these issues are a mix of B2B and B2C settings. At the end of the course, you will be able to appreciate the complexity and central role of the sales and distribution functions and the vital part they play in implementing the marketing strategy.
Extract key insights from data to improve operational performance and profitability with courses in Business Analytics, Operations and Supply Chain Management and Sales and Distribution Management.
You will benefit from renowned academics from different business schools, as well as exchanges with established business leaders. If desired, you may complete additional courses after the CAS Big Data & Supply Chain to obtain a DAS in General Management or the Rochester-Bern Executive MBA.
Please note that courses and dates can be subject to change.
You will receive a grade for each of the three courses in the certificate program. The professor will measure your performance through individual online exams, group homework and case studies, individual written assignments, and class participation.
Classes are made up of executives and managers whose backgrounds include finance, manufacturing, business administration, IT, engineering, law, medicine, and other fields.
To qualify for the program, we require:
Program fees amount to CHF 12,400 (in one installment). The price includes tuition, materials, lunches and refreshments on regular class days, university registration, and exam fees. The fees do not include accommodation in Bern or Thun.
Please complete the online application form for your respective program choice and upload it onto the application tool. We require you to submit the following and tick all confirmation boxes in the tool:
If you meet the admissions requirements, a member of our recruitment team will contact you to set up a personal conversation. We let you know of our decision within one week after your personal interview.
Upon acceptance to the program, we will send you a letter of acceptance and ask you to pay the fee of CHF 12,400. Once we receive the payment, we will send you further information to help you prepare for the program start.
In our classes, we seek to combine a diversity of profiles to provide you with the most beneficial classroom experience and professional network possible. Here you can find the statistics of a typical class.