Culture of Innovation as the Foundation of Digital Competitiveness
The CAS Digital Acceleration & AI teaches how organizations can strategically strengthen their innovation capabilities to remain sustainably successful in a digital environment. It becomes clear that competitiveness is not driven by technology alone, but by structures, processes, and a lived culture of innovation.
Embedding Innovation in Daily Operations and Corporate Culture
A practical example from the professional environment of David Scheidegger, a student in the CAS Digital Acceleration & AI, demonstrates how these principles are implemented. With the “Campus innovativ” initiative, CAMPUS SURSEE aims to systematically embed innovation into daily operations and corporate culture. Employees are actively involved, ideas are developed in a structured way, and transformed into concrete projects. The so-called “innovation lighthouse” visualizes this process and creates transparency regarding the progress of individual initiatives—from idea to implementation. This approach reflects key principles of modern innovation management as taught in the CAS: iterative development, clear process structures, and the deliberate encouragement of experimentation.
Internal Innovation Ecosystem
This is complemented by regular exchange formats in which ideas are discussed and further developed. As a result, an internal innovation ecosystem emerges, strengthening cross-functional collaboration and promoting continuous development. Innovation culture thus becomes a central lever for not only initiating digital transformation but ensuring its long-term success.
Valuable Inputs
The CAS provided David Scheidegger with well-founded, practical insights into shaping digital transformation and offered concrete tools. He was able to directly apply these tools to further develop innovation projects. In addition, the knowledge gained from the CAS enhanced understanding and willingness to adopt new technologies within the teams led by David Scheidegger in the Hotel division at CAMPUS SURSEE.
