14. Apr 2019

From the EMBA to uniqFEED

uniqFEED
EMBA Alumnus Lukas Gysin shares how his Capstone-Project turned into a global company.

The Rochester-Bern Executive MBA was a true game-changer for me. It not only broadened my perspective but also laid the foundation for my entrepreneurial journey. My Capstone Project—Virtual Advertising, software-based for live sports—turned into the startup uniqFEED after my graduation.

Founded as an ETH Zürich spin-off, uniqFEED celebrated its 10-year anniversary on March 20, 2025. Today, we are a globally recognized leader in the market, working with top-tier sports rights holders worldwide.

uniqFEED provides cutting-edge virtual advertising solutions for live sports broadcasts, enabling rights holders, sponsors, and broadcasters to dynamically replace in-venue ads with region-specific virtual content to maximize sponsorship value.

It all started with RoBe, EMBA class 19—combining my passion for sports and technology with the business acumen gained during the program. I am grateful for this transformative experience and proud to be part of the RoBe community!

 

Lukas Gysin, Executive MBA Class 19