CAS Business Transformation & Strategy

This Master Class aims to provide the main tools for understanding the macroeconomic environment in which a company operates. It covers the key concepts for addressing a wide range of macroeconomic questions. We emphasize intuition and application of the concepts. Furthermore, we try to give an overview that covers the most important macroeconomic areas and topics such as growth, business cycles, monetary policy, exchange rates, and financial crises.

In this course, you learn how firms interact with capital markets and why that is relevant. At the core of our considerations are three financial policies:

• Financing policy: How should firms finance their business activities?
• Investment policy: Which factors should guide a firm’s investment activities?
• Payout policy: How much and how should firms return capital to their investors?

You learn how financing instruments can be used to bridge disagreements, make deals more valuable, set the right incentives, and even serve as a “truth serum”. You discover the power of these tools in financing decisions throughout the lifecycle of a firm, including seed financing, venture capital, mergers and acquisitions, and initial public offerings. Finally, we extend this logic to financial risk management and learn how different financial instruments can be used to mitigate risk.

More than ever before, technological innovation and disruption affect the way business is conducted and new wealth is created. How to master technological change and profit from innovation are therefore key questions for business leaders. They are essential for developing a competitive advantage and boosting performance in all company types – new and old, large and small – across all industries. In this course, you will not only be exposed to the latest thinking about entrepreneurship, technological change and innovation but also apply new business tools that allow you to master technological disruption. Furthermore, you will develop an individual strategic innovation project for your company.

Strategic management takes the perspective of the general manager involved with managing a business unit in its totality. The Corporate Strategy Master Class focuses on the underlying conditions that permit a firm to develop, sustain, and capture the value of a superior strategic position. At the end of the course, you will have gained an actionable understanding of the strategy concept, enabling you to participate confidently in the strategic dialogue within your organization.

The Managerial Accounting Master Class uses case studies to show how managers can apply internal information within companies to make better decisions and create value. One of the key contributions of the finance function in companies is strategic decision-making and strategic performance measurement. After the course, you will understand how reports prepared by financial managers can help other managers make better decisions and how financial managers can measure the strategic process of a company.

The Leadership & Empowerment Master Class takes you on a transformative journey from Leading yourself to Leading Teams and Leading Change in organizations. You will learn how to lead with greater impact, authenticity, and effectiveness. Starting with self-discovery, you’ll use a personality assessment to enhance self-awareness and understand your strengths, gaps, and motivational drivers, setting the stage for more authentic leadership. Experiential learning will deepen your understanding of team dynamics and organizational culture, while the course concludes with ambidextrous leadership, a proven strategy for leading dual transformations and driving enterprise-level success.

This Master Class prepares you to manage organizational transformation across structural, cultural, and technological dimensions. You will explore the key drivers and success factors of change management and examine the roles and dynamics that drive transformation. Drawing on organizational design frameworks, you will develop effective structures and processes that support lasting change. With a strong focus on practical application, you will evaluate how emerging technologies such as AI can enable innovation and generate value.